How China is spending big to push its official message through Facebook and Twitter

Accounts show that China’s Internet regulator agreed a contract worth almost US$1mil with People’s Daily while hundreds of state media ads are running on Facebook. — SCMP

China is spending large sums on targeted efforts by state media to spread its message through platforms like Facebook and Twitter.

For example, the latest contract between the Cyberspace Administration of China, the country’s top Internet regulator, and the Communist Party mouthpiece People’s Daily shows a one-year arrangement to operate and promote content about China on Facebook for 5.8mil yuan (RM3.42mil), according to a government notice published on Monday evening.