Amazon US online market share estimate cut to 38% from 47%


The online retailer saw more items ordered worldwide than ever before. — AFP Relaxnews

A closely watched researcher has cut its estimate of Amazon.com Inc’s share of the US e-commerce market after incorporating new figures from the company. 

EMarketer Inc, among the most widely cited sources for estimates of US online retail sales, says it now expects Amazon to account for 37.7% of online commerce this year, down from a prior estimate of 47%. The new market share numbers were reported earlier on June 13 by the Information. 

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