Gianni Vitora, 11, plays Pokemon Go, New York, U.S., September 3, 2016. REUTERS/Mark Kauzlarich/File Photo
Japan's Pokemon Company said on Wednesday it was developing Pokemon Sleep, a mobile app that tracks players' sleep and uses the data for gameplay, with a release date set for next year.
"We want to turn sleep into entertainment," said Tsunekazu Ishihara, chief executive of the Pokemon Company, which helps manage the Pokemon franchise, at an event in Tokyo.
