HTC pulls smartphone sales from Tmall and JD.com in China after falling behind domestic players

Consumers can still purchase HTC smartphones and accessories through HTC

Taiwanese handset maker HTC Corp has decided to pull phone sales from China’s two largest e-commerce platforms after struggling to find a significant share of the world’s largest smartphone market.

“Due to consideration of HTC China’s long-term business strategy, we will temporarily close the HTC flagship mobile phone stores on JD.com and Tmall,” HTC said on its official Sina Weibo account, Tmall being the business-to-consumer platform of Alibaba Group Holding.