Award-winning filmmaker Kevin Macdonald has directed many movies, including the drama The Last King of Scotland and thriller State of Play. But last year was the first time Macdonald worked with a script written by a machine.
Macdonald directed a 60-second Lexus sedan commercial using artificial intelligence that relied on tech giant IBM’s platform, Watson. The computer produced a script featuring a sentient-like Lexus ES that hits the open road, whizzing by stunning vistas of shoreline and forests before saving itself from a dramatic crash.