P&G puts ad platforms like Facebook, Google on notice

(FILES) In this file photo taken on March 13, 2012 Tide laundry detergent is seen on a store shelf in Miami, Florida. - Consumer goods giant Procter & Gamble lifted its full-year sales targets on january 23, 2019, boosting shares, after reporting higher profits and sales growth in some key product areas. P&G -- whose brands include Crest toothpaste, Tide detergent and Bounty paper towel -- reported second-quarter profits of $3.2 billion, up 28 percent due to a one-time hit in the year-ago period from US tax reform.Revenues were flat at $17.4 billion. (Photo by JOE RAEDLE / GETTY IMAGES NORTH AMERICA / AFP)

Procter & Gamble Co, one of the most important advertisers for Google and Facebook Inc, ramped up criticism of Internet platforms, saying the problems plaguing the industry aren’t getting fixed fast enough. 

In a speech at an industry conference Thursday, P&G chief brand officer Marc Pritchard blasted the digital media industry for lack of transparency, fraud, privacy breaches and a proliferation of violent and harmful content placed next to ads.