Adobe, Microsoft to take on Salesforce’s marketing software, with LinkedIn as a weapon

FILE PHOTO: An Adobe Systems Inc software box is seen in Los Angeles, California, U.S., March 13, 2017. REUTERS/Lucy Nicholson/File Photo

SAN FRANCISCO: Adobe Inc and Microsoft Corp are partnering to bolster each other's sales and marketing software capabilities, taking aim at common rival Salesforce.com Inc, they said on March 26.

Adobe and Microsoft hope to make it easier for users of Adobe's marketing software to find and target teams of potential customers for business goods on LinkedIn, the social network owned by Microsoft, they said at a conference in Las Vegas.