Apple spotlights services with TV, gaming and credit card offerings


Peter Stern, VP Services for Apple, speaks during an Apple special event at the Steve Jobs Theater in Cupertino, California, U.S., March 25, 2019. REUTERS/Stephen Lam

CUPERTINO, California: Apple Inc attempted to reintroduce itself on March 25 as an entertainment and financial services company that also makes iPhones as it launched a streaming television service, a credit card and an online gaming arcade.

With appearances by Oprah Winfrey and Steven Spielberg, the world's second-most valuable technology company lifted the curtain on a television and movie subscription service called Apple TV+ that will stream original television shows and movies.

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