‘Revenge of the gamers’ – eSports hits big time, with or without Olympics


This picture taken on March 24, 2018 in Hangzhou shows LGD's team (centre L) ahead of a LGD's match in the League of Legends Pro League (LPL). Tucked away in a nondescript furniture mall, LGD Gaming's multimillion-dollar eSports home venue may not bring to mind Old Trafford or Yankee Stadium, but it could represent the future of sport. / AFP PHOTO / Johannes EISELE / TO GO WITH: ESPORT-CHINA-LIFESTYLE-GAME; Focus by Albee Zhang & Dan Martin

MACAU: eSports’ bid to reach the Olympics may be on hold but backing from big sponsors and a relentless march into the mainstream raise the question of whether it needs the Games at all. 

With sportswear giant Nike last month announcing its sponsorship of China’s Legends Pro League, videogaming already bears the hallmarks of any successful sport. 

Get 20% OFF The Star Digital Access

Monthly Plan

RM 13.90/month

RM 11.12/month

Billed as RM 11.12 for the 1st month, RM 13.90 thereafter.

Best Value

Annual Plan

RM 12.33/month

RM 9.87/month

Billed as RM 118.40 for the 1st year, RM 148 thereafter.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Next In Tech News

Obama voices caution on AI, urges Democrats to tackle it, NYT says
Get ready for Grand Theft Auto VI and eleven more games to play this fall
Virtual Taekwondo takes the contact out of a combat sport
'Orbitals'�for Switch 2:�A space adventure with retro anime charm
After OpenAI’s bots went rogue, watchdogs were kept on a short leash
Hyundai Motor to roll out in-house driver-assist system in 2029
OpenAI's Altman won't do IPO this year, calls AI extinction risk 'unacceptable'
Larry Ellison cancels plan to sell Oracle stock worth up to $7.5 billion
Anthropic CEO urges AI companies to slow model development amid fears over misuse
Hidden crypto farm in Mexican mountains puts spotlight on cartel funding

Others Also Read