Nintendo asks mobile developers to curb microtransactions: report

FILE PHOTO - The Nintendo booth is shown at the E3 2017 Electronic Entertainment Expo in Los Angeles, California, U.S. June 13, 2017. REUTERS/ Mike Blake/File Photo GLOBAL BUSINESS WEEK AHEAD

LOS ANGELES: Nintendo is worried that excessive microtransactions will harm its brand and reputation, and it’s asking mobile development partners to curb player spending in games, according to a report by the Wall Street Journal. 

Nintendo is apparently happy to sacrifice some revenue to maintain its family-friendly image. CyberAgent Inc, parent company of Dragalia Lost developer Cygames, reportedly told WSJ, “Nintendo is not interested in making a large amount of revenue from a single smartphone game. If we managed the game alone, we would have made a lot more.”