Have you ever wished that you could try on different hair colour shades in the salon before committing to an expensive new look? Wella Professionals may have come up with a solution.
The Coty-owned beauty brand has unveiled a new augmented reality (AR) enabled "Smart Mirror" at the Consumer Electronics Show (CES) 2019, which allows users to virtually test out different hair colours with live results. Powered by the existing CareOS operating system and incorporating Perfect Corp's YouCamMakeup AR & AI technology, the mirror uses facial recognition technology to retrieve archived looks, and features a 360° video element to let clients view their hair from all angles. It also offers a series of trending and classic looks to inspire those who are unsure of what they want, and lets clients and stylists keep in touch via a connected app in between visits. The technology can be run on any connected device, ranging from a tablet to a mobile phone.