FILE PHOTO: Apple CEO Tim Cook attends an Apple store in Shanghai, China October 9, 2018. REUTERS/Aly Song/File Photo
SHANGHAI/SAN FRANCISCO: Apple Inc's chief executive Tim Cook has his work cut out in China this year: the iPhone maker faces the looming threat of a court-ordered sales ban, the uncertain outcome of trade war talks and the roll-out of a new 5G network, where it finds itself behind rivals like Huawei and Samsung.
The complex outlook raises a challenge for Apple as it looks to revive its China fortunes after weakness there sparked a rare drop in its global sales forecast, knocked US$75bil (RM308.21bil) from its market valuation and roiled global markets.
Already a subscriber? Log in
Save 30% OFF The Star Digital Access
Cancel anytime. Ad-free. Unlimited access with perks.
