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eSports fans on Twitch aren’t into watching TV, says Nielsen study


In another pivot away from televised media, a whopping 70% of Twitch users dedicate more time to eSports than they do to traditional sports, while over 60% of users actively watch and engage with online gaming personalities on a daily basis, preferring YouTubers to sportscasters. — AFP Relaxnews

In another pivot away from televised media, a whopping 70% of Twitch users dedicate more time to eSports than they do to traditional sports, while over 60% of users actively watch and engage with online gaming personalities on a daily basis, preferring YouTubers to sportscasters. — AFP Relaxnews

LOS ANGELES: Less than 40% of the Twitch eSports viewership claim to watch television on a weekly basis and only 50% own a paid TV subscription service, according to a new study by data research firm Nielsen. 

The firm announced its study into the behaviour of eSports fans, focusing on users who have viewed streams for games like League Of Legends, Overwatch, and Fortnite on Twitch over the past year. 

   

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