During the month-long trial run, a trio of influencers have been hired to manage guests' Instagram accounts.
This month, ibis hotels in Geneva and Zurich launched what they're calling an "Instagram-Sitter" service that invites guests – their younger, social media savvy guests, anyway – to disconnect from Instagram with peace of mind, knowing that their holiday will continue to be immortalised on the photo sharing site.
It's a move aimed at helping guests untether themselves from their phones and enjoy their holiday.
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