Switzerland hotels hire 'Instagram-sitters' to post content for their guests

During the month-long trial run, a trio of influencers have been hired to manage guests' Instagram accounts.

This month, ibis hotels in Geneva and Zurich launched what they're calling an "Instagram-Sitter" service that invites guests – their younger, social media savvy guests, anyway – to disconnect from Instagram with peace of mind, knowing that their holiday will continue to be immortalised on the photo sharing site. 

It's a move aimed at helping guests untether themselves from their phones and enjoy their holiday.