Tiffin says we have to encourage the adoption of the e-wallet system by changing consumer behaviour when it comes to transactions. — YAP CHEE HONG/The Star
Malaysia has the potential to become a cashless society, and Boost CEO Chris Tiffin is determined to nudge it in the right direction.
“Becoming a cashless society is not a switch that you can flip on and say ‘Yes, we’re ready’, but is instead a journey,” says Tiffin.
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