Workers adjust a hoarding of the iPhone XS in Ahmedabad, October 4, 2018. REUTERS/Amit Dave/File Photo
BENGALURU: Apple's iPhone sales are set to dip by around a quarter in India's holiday season fourth quarter, putting them on course for the first full-year fall in four years, industry research firm Counterpoint said.
The Cupertino, California company's struggle to break through with India's 1.3 billion consumers swung more sharply into focus this week after Apple blamed a disappointing set of sales forecasts on a handful of big emerging markets.
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