Avon delivers personalised makeup diagnoses with new app

Avon is not the only brand harnessing technology for a more personalised approach to beauty.

Avon is getting personal, with the launch of its Personalised Beauty App, which will allow its six million representatives to deliver a more tailored level of service to clients. 

The beauty giant has announced the debut of its Personalised Beauty App, which will deliver diagnostics via a phone camera and a unique calibration card, processing information through a unique algorithm to help representatives perfectly match foundation shades to each client’s skin tone.