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Dyson’s race to reinvent itself


Dyson says the company avoids complacency by staying in a permanent state of flux by constantly trying new things. — Photos: Dyson

Dyson says the company avoids complacency by staying in a permanent state of flux by constantly trying new things. — Photos: Dyson

Sir James Dyson talks tech trends and how the appliance maker stays on top of its game.

A knighted engineer most famous for inventing a vacuum cleaner, Sir James Dyson defies assumptions typically associated with boring old Brits.

Science Technology , dyson , interview

   

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