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Snapchat announces new scripted shows to win over users


Snap said the episodes will be fast-paced for mobile viewing and as short as five minutes long, with each show having a profile page where viewers can easily find each episode. — Reuters

Snap said the episodes will be fast-paced for mobile viewing and as short as five minutes long, with each show having a profile page where viewers can easily find each episode. — Reuters

Snap Inc on Oct 10 announced new scripted shows for its photo messaging app Snapchat which will launch this fall and struck partnerships with Hollywood production companies and writers in hopes of reversing its decline in users.

Shares of Snap have fallen 52% since the beginning of the year as Snapchat has struggled to attract new users as rivals Facebook Inc and Instagram introduced Snapchat-like features on its own apps.

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