Are YouTube’s algorithms fuelling creator burnout?


Some YouTube Creators are not happy about the 'small and brief' experiment with auto-generated thumbnails. — AFP Relaxnews

LOS ANGELES: Alisha Marie hit the breaking point once she realised she was lying to herself. 

The 25-year-old YouTube star had been posting videos to her channel at least weekly for a solid eight years. This spring, after enduring months of misery, the lifestyle vlogger, with more than 7 million YouTube followers, finally had to admit she was burned out: exhausted, creatively stuck and unhappy but afraid of jumping off the wheel. Finally, Alisha told fans in a tearful video in May that she was putting her channel on hold to recuperate. 

Save 30% OFF The Star Digital Access

Monthly Plan

RM 13.90/month

RM 9.73/month

Billed as RM 9.73 for the 1st month, RM 13.90 thereafter.

Best Value

Annual Plan

RM 12.33/month

RM 8.63/month

Billed as RM 103.60 for the 1st year, RM 148 thereafter.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!
YouTube; creator burnout

Next In Tech News

New York Times sues Perplexity AI for 'illegal' copying of content
Senator Elizabeth Warren calls Netflix-Warner Bros deal an antitrust 'nightmare'
Analysis-Europe forges ahead with Big Tech crackdown with X fine, defying Trump
Apple, Google send new round of cyber threat notifications to users around world
Cloudflare restores services after minor dashboard outage
Netflix to buy Warner Bros Discovery's studios, streaming unit for $72 billion
X hit with $140 million EU fine for breaching content rules, TikTok settles
AI bubble to be short-lived, rebound stronger, NTT DATA chief says
SoftBank's Arm plans to set up chip training facility in South Korea
Shein hits back at French government in court hearing over sex dolls, weapons

Others Also Read