Are YouTube’s algorithms fuelling creator burnout?


Some YouTube Creators are not happy about the 'small and brief' experiment with auto-generated thumbnails. — AFP Relaxnews

LOS ANGELES: Alisha Marie hit the breaking point once she realised she was lying to herself. 

The 25-year-old YouTube star had been posting videos to her channel at least weekly for a solid eight years. This spring, after enduring months of misery, the lifestyle vlogger, with more than 7 million YouTube followers, finally had to admit she was burned out: exhausted, creatively stuck and unhappy but afraid of jumping off the wheel. Finally, Alisha told fans in a tearful video in May that she was putting her channel on hold to recuperate. 

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