Astro is getting ready to serve Ultra High Definition content to its consumers, starting with the broadcast of two English Premier League matches next month.
In an invite to a press demo, Astro announced that it would be showcasing Liverpool vs West Ham and Arsenal vs Man City in the country's first Ultra HD broadcast at a venue in Kuala Lumpur.
Astro's revenue report in June, as posted on its website, states that the broadcast of all the 64 recent Fifa World Cup matches in HD will be followed "by broadcast of EPL in never seen before Ultra HD in October 2018."
The report also shares that Astro is planning to launch four Ultra HD channels comprising live sports and general entertainment.This marks an upgrade from Astro's high definition television (HDTV) offering with its Astro Byond service in 2009.
Basically UHD TVs have a resolution of 3,840 x 2,160 pixels – that's four times the resolution of full HD TVs (1,920 x 1,080 pixels). And the more pixels the TV has, the sharper the image will be.
We contacted Astro and the company said more info will be provided at the screening event on Aug 12.