Tik Tok hits 500 million global monthly active users as China social media video craze continues

The craze for short videos shows no signs of abating in China if Tik Tok's continued popularity is anything to go by.

Tik Tok, the popular short video app developed by Chinese tech firm Beijing Bytedance, said on July 17 that the number of its global monthly active users has hit 500 million.

Tik Tok, known as Douyin in mainland China and launched in 2016, is a short video sharing platform where users can watch and produce quick videos using music, stickers and animations as effects. Last month Douyin said on Weibo, China’s Twitter-like social media, that it had accumulated more than 300 million monthly active users in mainland China alone.