In this Tuesday, June 19, 2018, photo Kevin Systrom, CEO and co-founder of Instagram, prepares for Wednesday's announcement about IGTV in San Francisco. Facebook’s Instagram app is loosening its restraints on video with a new channel that will attempt to lure younger viewers away from Google’s YouTube and pave the way to sell more advertising. (AP Photo/Jeff Chiu)
Facebook Inc’s photo-sharing app Instagram has reached 1 billion monthly active users. To spur future growth, the company announced a new feature: Instagram television.
Anyone will be able to upload videos for Instagram’s new IGTV section, which will display them full-screen and vertically, the way people naturally hold their phones. The video section will feature content from people users already follow on their account, Instagram said June 20. IGTV is also a separate standalone mobile application on iOS and Android, where videos will start playing automatically when the app opens.
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