Lego A/S will partner with Amazon.com Inc for a project that couples the toymaker’s building blocks with the retail giant’s interactive voice program.
Children will be able to communicate with Amazon’s virtual assistant Alexa through a storytelling programme as they play with their building blocks. The product was launched in the UK and the US on May 2, the Danish company said in an emailed statement.
Already a subscriber? Log in
Play, subscribe and stand a chance to win prizes worth over RM39,000! T&C applies.
Cancel anytime. Ad-free. Unlimited access with perks.
