Europeans spend about one billion nights in other EU countries every year but until now faced a frustrating inability to access subscription services or national broadcasters while outside their home country.
All that changed on Easter Sunday, when new portability rules allow travellers in the EU to access their online content when they're away from home.
"As of April 1, wherever you are travelling to in the EU, you will no longer miss out on your favourite films, TV series, sports broadcasts, games or e-books, that you have digitally subscribed to at home," an EU statement said.
As it stands, a subscriber to the Netflix or Amazon Prime streaming service in, for example, France, only has access to the service as it is available in the country being visited, where the supply of movies or TV series often drastically differs from the home version.
In another example, digital subscribers to Sky Sports in London are unable to access Premier League football matches on their iPads or laptops when travelling abroad.
The EU hopes the measure should prevent users from using illegal broadcast services or virtual networks, known as VPNs, that connect to a service by hiding its true location.
The European Commission estimates that at least 29 million people, or 5.7% of EU consumers, could use cross-border portability this year, and that number could reach 72 million by 2020. — AFP Relaxnews
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