A platform for influencers

Foong says that with SushiVid, social media influencers no longer need to reach out to brands one-by-one or wait for the brands to reach them. — SushiVid

SushiVid is a marketplace that brings social media influencers and brands together.

ONE way for social media ­influencers to make money is by collaborating with brands, and ­hoping to bridge the gap is Yuhwen Foong. She created SushiVid, an online marketplace where ­influencers and brands can ­connect, ­collaborate and benefit each other.

Since its inception in 2016, SushiVid has now over 3,000 social media influencers across Malaysia, Indonesia, the Philippines, Thailand and Singapore.

“I wanted to create a space that encourages people to make creative content and get paid for their work. I believe that social media ­influencers are an extension of ­creativity, and brands can leverage on that,” said Foong, 33.

SushiVid practises transparency, and Foong ensures that there aren’t any hidden fees or exorbitant charges. “Influencers and brands know exactly how much they are paying or making and they also know how much we’re taking – a 25% transaction fee,” adds Foong.

The Malaysian startup is set to expand its reach across South-East Asia, and has announced its partnership with two influencer marketplaces – Sociabuzz and Blogapalooza.

“Sociabuzz was founded in Indonesia by Rade Tampubolon in 2012. At the time Tampubolon was a digital marketing manager for a company trying to execute ­influencer campaigns manually. So, he reached out to his friend and together the two drew on the best of technology to automate searches, contacts, negotiations and payments,” shares Foong.

“Blogapalooza had a different start to life. Originally a gathering of bloggers and businesses, Ace Garuz worked to evolve Blogapapalooza into an influencer marketing ­platform in 2015. Its main aim is to help improve ­transparency in the business-­influencer relationship.”

Foong hopes that SushiVid’s ­partnership with Sociabuzz and Blogapalooza will see the trio become the biggest influencer ­marketplace in South-East Asia.

“Everyone wants to expand to other nations. But when you start on your own it takes at least a ­couple of years to get the engine roaring, especially in South-East Asia. Put simply, with the amount of competition out there, time is not on our side. So, we figured that by forming a partnership we could work faster, more efficiently and grow big together. Together, we have 25,000 influencers now and a team of experts,” Foong says. “More importantly, we are aligned on ­pricing, clientele, business model and the technology itself.”

For more information, go to ­sushivid.com.

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