As technology becomes indispensable from everyday life, humanity and tech will merge to the point they are indistinguishable, predicts communication and marketing firm PHD.
Its research into the forces shaping marketing’s future produced Merge: The Closing Gap Between Technology And Us, a documentary and book on how technology and human evolution had progressed since the 1950s and how technological advances over the next 25 to 35 years would reshape society and the marketing industry.
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