Samsung gives beauty tutorials a VR makeover for NYX Professional Makeup

The concept, which was created in collaboration with VR production agency Cubicle Ninjas, stars three of the brand's beauty ambassadors.

Virtual reality makeup tutorials could be the next in-store beauty craze, thanks to NYX Professional Makeup and Samsung Electronics America. 

The cosmetics brand, which is part of the L'Oréal Group, and the electronics giant have teamed up to launch an innovative virtual reality makeup tutorial via Samsung Gear VR, dubbed "Impossibly NYX Professional Makeup."