Google isn’t fixing its real shopping problem


  • TECH
  • Thursday, 02 Nov 2017

A logo sign outside of the headquarters of Google on Jan. 24, 2016 in Mountain View, Calif. (Kristoffer Tripplaar/Sipa USA/TNS)

As Google appeals the European Commission's antitrust ruling that cost the search giant €2.42bil (RM11.91bil) and pretends to provide a remedy, its biggest competitor in shopping search, Amazon, is offering better service to customers. 

Google needs to shift gears – and fast – by focusing on improving its product, not the legal confrontation.  

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