Do the new iPhones have the X factor?

CUPERTINO, CA - SEPTEMBER 12: (L-R) The new iPhone 8, iPhone X and iPhone 8S are displayed during an Apple special event at the Steve Jobs Theatre on the Apple Park campus on September 12, 2017 in Cupertino, California. Apple held their first special event at the new Apple Park campus where they announced the new iPhone 8, iPhone X and the Apple Watch Series 3. Justin Sullivan/Getty Images/AFP == FOR NEWSPAPERS, INTERNET, TELCOS & TELEVISION USE ONLY ==

This year is the 10th anniversary of the iPhone and as expected, three models were announced at the Apple Special Event.

Leading the way is the anniversary model, the iPhone X, along with the standard iPhone 8 and iPhone 8 Plus, while the Apple Watch and Apple TV have both been upgraded.