FILE PHOTO: A customer tries on a new iPhone 7 Plus in Australia's flagship Apple store in Sydney, September 16, 2016 as the iPhone 7 range goes on sale for the first time. REUTERS/Jason Reed
It was the late 1990s, and entrepreneurs Steven Abramson and Sidney Rosenblatt were pitching an electronics giant on their new flat-screen technology. It didn’t go well.
The product was unproven, and, given that the startup had a pittance in the bank, the manufacturer had doubts about its long-term viability. “You want us to bet the future of our company on your technology?,” the would-be customer said after the presentation.
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