It was the late 1990s, and entrepreneurs Steven Abramson and Sidney Rosenblatt were pitching an electronics giant on their new flat-screen technology. It didn’t go well.
The product was unproven, and, given that the startup had a pittance in the bank, the manufacturer had doubts about its long-term viability. “You want us to bet the future of our company on your technology?,” the would-be customer said after the presentation.
