Major tech firms urge US to retain net neutrality rules

Finding new streams: Facebook has increasingly sought to find new revenue streams outside its traditional advertising model. — Reuters

WASHINGTON: A group representing major technology firms including Alphabet Inc and Facebook Inc urged the US Federal Communications Commission on July 17 to abandon plans to reverse the landmark 2015 rules barring Internet service providers from blocking or slowing consumer access to web content.

The Internet Association said in its filing with the FCC that dismantling the net neutrality rules "will create significant uncertainty in the market and upset the careful balance that has led to the current virtuous circle of innovation in the broadband ecosystem."