Pre-installed apps such as calendars and e-mail programmes are designed to keep consumers in a smartphone manufacturer's ecosystem.
There are plenty of useful apps out there. But the ones that come pre-installed on a smartphone generally don't fit into that category. Many are of doubtful value, and some might even pose a security risk. So why are they there?
"It's about differentiation and customer loyalty," says Mark Schulte, an analyst with market researcher IDC. "Manufacturers are trying to offer their customers add-ons that are valuable for everyday use and therefore make themselves stand out."
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