FILES) This file photo taken on September 19, 2016 shows a GoPro Karma foldable drone seen flying during a press event in Olympic Valley, California. Ford Motor Co. is studying a system to use drones to help guide self-driving vehicles, including on off-road adventures, company officials said. Drones launched from an autonomous vehicle would help guide it by mapping the surrounding area beyond what the car's sensors can detect. Vehicle passengers can control the drone using the car’s infotainment or navigation system. / AFP PHOTO / JOSH EDELSON
In January, C.J. Prober took on a challenge that has become frustratingly common in techdom: turning around a publicly traded hardware company whose products are no longer hits.
Prober is GoPro Inc's new chief operating officer, a position that had been vacant for about two years. His promotion followed a rocky 2016, during which the action-camera maker suffered production delays for one product, recalled another and abandoned efforts to turn itself into a media company. Sales tanked, GoPro cut its forecast, and investors bolted. The rout continued this week when the shares slid to a record low after Goldman Sachs became the second firm in two days to recommend selling the stock.
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