Third of global consumers open to Google, Amazon banking

Potential gamechanger: About 31% of global respondents said they would use Google, Amazon or Facebook for banking.

NEW YORK: Roughly one in three banking and insurance customers globally would consider switching their accounts to Google, Amazon or Facebook if the Silicon Valley giants offered financial services, according to a new survey on Wednesday.

The survey, conducted by consulting firm Accenture, found that among 32,715 people polled in 18 countries there was broad consumer demand for banks and insurance companies to use robo-advisory services, or software propelled by artificial intelligence or less human intervention.