Move over mobile phone: The next ad frontier is the windshield

The Panasonic Corp. heads up display is displayed at the 2017 Consumer Electronics Show (CES) in Las Vegas, Nevada, U.S., on Friday, Jan. 6, 2017. CES, celebrating its 50th year, will showcase self-driving cars, TVs, drones, robots and a slew of other gadgets. Photographer: David Paul Morris/Bloomberg

The next frontier in digital advertising may be your car’s windshield. 

Automakers, technology companies and glass manufacturers are teaming up to turn the display that graces the front of an iPhone into the windshield of a car – one that can show ads, directions and vehicle information to the person behind the wheel.