Mercedes-Benz to overtake BMW as largest premium carmaker


  • TECH
  • Monday, 09 Jan 2017

Chairman of the Board of Directors of Daimler AG Dieter Zetsche speaks in front of the revealed Mercedes-Benz GLA 250 during the North American International Auto Show in Detroit, Michigan, U.S., January 8, 2017. REUTERS/Mark Blinch

STUTTGART, Germany: Mercedes-Benz is expected to reach its goal of becoming the largest premium carmaker four years early – a feat achieved, ironically, only after it stopped chasing market share and focused on making stylish high-tech cars loved by consumers. 

Introducing an elegant, sporty design and establishing itself as a pioneer in new technologies like autonomous driving has helped revive the Mercedes brand which analysts say will help keep the Stuttgart-based carmaker ahead of the pack. 

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