Fund managers focus on Prime memberships to gauge Amazon rally


Amazon.com's logo is seen at Amazon Japan's office building in Tokyo, Japan, August 8, 2016. REUTERS/Kim Kyung-Hoon

NEW YORK: The strength of Amazon.com Inc's nearly 75% rally since February may depend on how many more brown cardboard boxes end up on the doorsteps of US consumers this fall.

The share price surge of the Internet-based retailer and cloud services company since the market sell-off at the beginning of the year has far outpaced the other so-called FANG stocks of Facebook Inc, Netflix Inc, and Google-parent Alphabet Inc that led the broad US market in 2015.

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