Facebook, Twitter and Snapchat are becoming crucial tools for sending Valentine's wishes, especially for those without a partner.
According to a survey by performance analytics company Soasta, conducted by Harris Poll, 79% of under 18s and 71% of adults in the US will be wishing someone a happy Valentine's Day this year.
And while married couples are most likely to opt for traditional methods such as buying and sending cards to each other, 40% of single adults will be turning to social media to express their love. That's more than under 18s (37%) and those with a husband or wife (28%).
Soasta's study was conducted online and polled 2046 adults aged 18 or over and 1,158 youths aged from 8 to18. — AFP Relaxnews
Already a subscriber? Log in.
Limited time offer:
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!