In just two years the average time spent gaming on a smartphone or tablet has jumped from 80 minutes to over two hours a day and it's not just ‘tweenagers' who can't seem to put their mobile devices down.
In fact, mobile gaming is proving to be popular right into late middle age. According to the NPD Group's Mobile Gaming 2014 report, published this week, the average number of gaming sessions are at their highest from the ages of six to 44. However, it's those in their tween years (ie younger than 13) whose gaming sessions last the longest as a share of all their device time.