Learn more about your tweets

If you have never typed ­analytics.twitter.com into your browser, I’ll give you a minute to do that now. But you have to promise me one thing: you have to come back and read the rest of this story, because it’s that easy to get lost in a sea of awesome data and forget about everything else.

So many people tell me that they thought there wasn’t much more to Twitter insights than retweets and favourites. And while those are important, Twitter analytics go much deeper.