New project makes wine lovers into virtual winemakers

TASTEMAKERS: A new US project allows wine lovers to become virtual winemakers.

A winery in Washington State is inviting wine lovers to help create a new Cabernet Sauvignon from start to finish in a crowdsourced, digital campaign. 

Over the next 18 months, consumers will be able to contribute their input on how and when grapes are tended, irrigated, harvested and blended for Columbia Crest’s newest wine.