Now and Zen


(From left) Chairman of AsusTek Computer Inc, Jonney Shih and chief executive officer, Jerry Shen launch the Zenfone smartphone series at the Pullman Central Park Hotel in Jakarta, Indonesia. FOR BYTZ USE ONLY.

Asus looks inward to stay ahead in an increasingly competitive tech world.

THRIVING in the midst of steep ­competition in today’s smartphone market requires a company to uphold honesty, embrace change and maintain a steady pace.

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