IT is not often that the launch of security products draws a big crowd but when Kaspersky Lab unveiled its Internet Security 2014 and Anti Virus 2014 there was no seating space left in the auditorium. The secret — international superstar Jay Chou who is also the company’s brand ambassador for Asia Pacific.
“He is very well known to Malaysians and the Chinese community around the world, as he is a professional creator and consumer of digital content. We used his input to improve our line of security products,” said Ellis Chung, Kaspersky marketing director for Asia Pacific.
Chou said that this is his first time that he endorsing an IT security product. He has been using the company’s products for years before it approached him to become its ambassador.
“I hope my partnership with Kaspersky Lab can help increase the awareness on digital security and the need for people to protect themselves online,” he said.
The latest products have been enhanced with better protection, performance and usability with more focus on social media protection. Both the products are in the final stage of beta testing and will be released soon.
They will also feature Zeta Shield technology, Trusted Application Mode and Anti-blocker which will help protect computers in the ever changing threat landscape.
At the same event, Tech Titan also launched its Data Force 1 USB ciphering and antivirus dongle which encrypts and protects data with AES-256 hardware-based encryption. It is available nationwide at all leading IT outlets and retail stores at a special introductory price of RM499 and comes with several products including Kaspersky‘s Internet Security, Anti-Virus, and Mobile Security.
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