Apple looking at bigger iPhone screens, multiple colours: sources

TAKING A CUE FROM RIVALS: Apple Inc is exploring launching iPhones with bigger screens, as well as cheaper models in a range of colours, over the next year, said four people with knowledge of the matter. - Reuters

Apple Inc is exploring launching iPhones with bigger screens, as well as cheaper models in a range of colours, over the next year, said four people with knowledge of the matter, as it takes a cue from rival Samsung Electronics.

The moves, which are still under discussion, underscore how the California-based firm that once ruled the smartphone market is increasingly under threat from its aggressive South Korean competitor. Samsung has overtaken Apple in market share through the popularity of its bigger-screen Galaxy "phablets" and by flooding the market with a range of products at different prices.