Nearly three in four European adults are now connected to the Internet and over 50% of European adults own two or more connected devices.
According to Forrester Research's first study into European online habits, the UK is the most connected country in Europe (83% of British adults use the internet on a regular basis) and also leads the world in terms of online shopping — 73% of the adult population claim to have made an online purchase within the last three months. British consumers are also the most likely to own a laptop (64%), a smartphone (52%) and a tablet (12%).