Tablet 'designed for women' causes laughter, outrage on tech blogs

  • Technology
  • Monday, 18 Mar 2013

A tablet, "designed for women," has been causing a buzz on tech blogs after receiving a Valentine's Day marketing push that has not had quite the result the makers intended.

Called the ePad Femme, the tablet was created by the Middle East-based Eurostar Group and initially released, to very little press attention, back in October.

However since then it received a push after being marketed as an ideal Valentine's Day gift in February, when Eurostar, blissfully unaware of the storm that awaited them, promoted the tablet with the following words: "This tablet comes in a light shade of pink, has cutting-edge features and a plethora of pre-loaded applications such as yoga, fitness, cooking, health, entertainment and many others making it the perfect Valentine's Day gift."

In mid-March, following the promotion, tech blogs began to pick up on the ePad Femme, with not quite the results the makers had probably hoped for.

On March 13, in a Mashable article that has been shared over 7,000 times, Michelle Jaworski writes, "The eight-inch tablet comes preloaded with a pink background and a number of apps (so we don't have to stress over the difficulty of doing it ourselves)...If a 5-year-old can figure it out, we probably can too, right?"

Casey Johnston, in a March 10 article on Arstechnica, writes, "Do iPads or Nexus 7s scare and confuse you? ePad Femme is here to help!" and "Thank the heavens, ladies may never trouble their pretty heads with such difficulties as finding and downloading their own apps ever again."

The Online Dish writes: "The eight-inch tablet comes preloaded with a pink background, because every girl loves pink, and a number of apps (so we don't have to stress over the difficulty of doing it ourselves) that revolve around yoga, grocery shopping, weight loss, and cooking. They know us so well."

Stacy Warden on The Full Signal writes, "It is so hard for our tiny lady-brains to grasp things like ‘apps' and ‘download' and ‘sync' and - wait, what's a cloud?"

The online outrage the tablet has generated over the last week or so has made it a viral sensation, pushing the ePad Femme into the sights of not only the tech bloggers but also the mainstream press, such as the online version of the UK's The Telegraph, which on March 14 ran an article outlining why women don't need such a product.

The UK's The Daily Mail calls the tablet "the most sexist technology ever," capitalizing the "ever." Another high-profile sexist product failure recently came from Bic, and their desire to fill the gaping hole in the market for pens designed especially for women. The Bic Cristal For Her came with "tinted barrel (pink, purple, blue, green or orange) thinner for a better handling for women."

The pen was quickly, and mercilessly, seized upon by bloggers and Amazon reviewers leading to reviews such as this one: "Since I've begun using these pens, men have found me more attractive and approachable. It has given me soft skin and manageable hair and it has really given me the self-esteem I needed to start a book club and flirt with the bag-boy at my local market," wrote Tracy Hamilton. - © AFPRelaxnews 2013

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Technology , tablet , ePad Femme


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