By SUSANNA KHOO email@example.com
PETALING JAYA: Yahoo! Malaysia plans to grow its business further this year by personalising its content offerings to better suit the needs of local users and adopting a “mobile first” strategy. Country ambassador and sales director, Jon-Tjin Kee said the company intends to collaborate more closely with its network of content partners and advertisers in order to provide more engaging content for Malaysians.
“We want to continue to localise the content that we have in order to grow the (digital) industry together,” he said.
Kee said Yahoo! does very well with cross border and cross cultural reporting because of its presence in so many different markets.
Over the course of this year, he said that Yahoo! Malaysia would also be looking into localising more of its lifestyle and finance content while also seeking to enhance its video offerings.
With regards to the company’s “mobile first” strategy, Kee said, “Mobile first is the direction that (Yahoo! chief executive officer, Marissa) Mayer’s going into. It’s not that we’re reinventing the wheel or coming up with new products. There are a lot of products that Yahoo! continues to be strong in such as news and (image and video hosting website) Flickr.”
Kee shared that around 30% to 40% of Yahoo’s Malaysian users were on mobile devices and said that this had influenced the company’s decision to focus on this segment.
Besides that, he also said that Yahoo! was anticipating double digit growth this year in terms of its user database and advertising expenditure.
Quoting a report by Internet analytics company, comScore, Kee said that Yahoo! Malaysia currently had around 8.6 million users in the country.
“We’ve seen revenue grow continuously year-on-year, and we are very confident that it will continue to grow,” Kee added.
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