Retailers urged to move up value chain

STEP IT UP: Visitors at a PikomPC fair in Johor Baru. Pikom have urged ICT retailers to provide better after sales service if they expect to survive in an increasingly cut-throat ­marketplace.

By JO TIMBUONG [e-mail]

KUALA LUMPUR: ICT (information and ­communications technology) retailers need to move up the value chain if they expect to survive in an increasingly cut-throat ­marketplace.