NEW YORK/SAN FRANCISCO: Amazon.com Inc CEO and founder Jeff Bezos, who quipped at a shareholder meeting a few years ago that “advertising is the price you pay for having an unremarkable product,” is eating those words.
Three years on, as the company moves aggressively into the mobile computing business with its Kindle tablets and e-readers, Amazon has already spent US$34mil (RM102mil) on TV advertising for the Kindle in the first half of the year, according to Kantar Media, and there’s more to come.
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